Monthly Archives: December 2017

Website Personalization and Recommendations Software Tools

The four categories of personalization and recommendations services The website personalization tools we recommend in this article enable you to segment visitors and then deliver personalized messages of the ‘next best product’ or ‘next best content’ within containers on your website as with the classic Amazon personalized recommendations (read their published methodology from this fascinating whitepaper from back in 2003). I originally wrote this post in 2010 when there were fewer personalization… Read Article →

Software Tools for eCommerce Websites

Google Analytics Google Analytics is a basic software application available to anyone with a Google account. It will not only count your website hits but analyze them in myriad useful ways. If you want to move beyond Google, your Internet Service Provider (ISP) may offer an analytics program as well. Just be sure you’re aware of all of the freebie possibilities before you move up to a paid analytics service. Adwords… Read Article →